Social Media professional and gaming content creator currently based in Los Angeles. Leading marketing strategy at Sprecher Brewing.
Intro
I’m 29 years old - turning 30 - and other than being a professional in the social media landscape for practically my entire life, I’m a huge and proud nerd. I have a degree in Advertising and Public Relations from the University of Central Florida. And I like long walks on the beach.
While I enjoy the work I do now, and I will say I’m very confident in it - I am always looking out for the next challenge.
(02 - 04)
Work
From joining BuzzFeed as a freelancer back in 2018, leading their social teams in 2022, and building a successful community-first energy drink brand that was acquired in 2024 - I’ve touched nearly all aspects of social media and digital marketing. Everything from organic social campaigns to product marketing executions - across all of the social media platforms.
Work at BuzzFeed Inc.
Take a look at some of the work I’ve done over the years at BuzzFeed - from my time as a freelancer, to managing various teams.
2018 - Started At BuzzFeed.
In 2018, I was first hired at BuzzFeed to manage and curate various large Instagram pages. In four months, I grew the main BuzzFeed Instagram from 3.5 million followers to 4.7 million followers by utilizing UGC - mainly viral, funny and relatable Tweets.
2019 - BuzzFeed x HBO’s “Game Of Thrones”
In 2019, I spearheaded the social campaign to cover the last season of the hit show, “Game Of Thrones”. From working with editorial writers, live tweeting, and reporting back our social impact week after week during the season’s run, I did it all over the six week period. Due to my efforts, BuzzFeed saw over 30 million impressions on Twitter and was ranked #1 overall for “Game Of Thrones” related website traffic across the internet.
2019 - IGTV Seminar
BuzzFeed was invited by Instagram to give a presentation on how we’ve implemented an IGTV strategy using our existing video library at a summit for digital publishers. Since I developed the strategy, I was asked to give the presentation.
2019 - Implemented Social Strategies For Business Goals
Of the most pressing issues digital publishers are often faced with, is “leaning off” of Facebook for website traffic. In 2019, I implemented BuzzFeed’s now prominent “link in bio” strategy on Instagram, which grew to - and continues to be - BuzzFeed’s third largest driver for traffic back to buzzfeed.com.
2020 - Reorganization Of BuzzFeed’s Social Team
In 2020, I made the jump to focus on the video side of social, leading upon publishing strategies I had already implemented - including Facebook, Twitter, IGTV, YouTube, and Snapchat. This year saw the explosion of the Tasty video “These Are All Cakes” - which subsequently became a meme, which my team made sure to spread far and wide.
2021 - Multiplayer Strategist
In 2021, I took on a more official role in working with the gaming vertical at BuzzFeed, called BuzzFeed Multiplayer. Using my overarching knowledge of the gaming and social intersection - I pitched and co-produced a number of videos based on conversations already happening on the internet, such as this hit video. The thirst for the giant vampire lady, Lady Dimitrescu, in the latest Resident Evil game is real.
Work at 100 Thieves & Juvee
Here’s a quick rundown of all the work I’ve done at 100 Thieves - creating the brand identity of their energy drink, fostering a community, and increasing sales.
2022 - Developed Juvee’s Brand Tone & Voice
In 2022, I was approached by the esports organization 100 Thieves to help develop their upcoming energy drink brand called Juvee, short for “rejuvenation.” Over the course of 4 months, I developed the brand’s tone, voice and lead the content creation across Juvee’s social media prescence, which has since garnered over 100 million impressions and thousands of fans.
2023 - Lead Juvee’s Marketing Initiatives
In 2023, I lead all of the marketing initiatives for Juvee's new product launches: which included 4 flavors, 2 new products, accessories, and apparel. This included preparing and executing marketing rollouts, content calendars, and influencer relationships. One of those product launches that I led the marketing for was with Blue Raspberry Juvee. On the first day the new flavor was available, Juvee sold over $130k worth of products.
2023 - Built And Solidified Juvee’s Community
To me, a brand without a community is just a product. With Juvee, my goal was to create something bigger than just energized carbonated water sold over the internet. Through memes, direct communication, and thorough research of the topics our target audience was participating in - Juvee became one of the most engaged with energy drinks on social media in 2023. From March 2023 to May 2023, Juvee took up 37% of all energy drink social media messaging, beating out giants like Red Bull and Monster.
2024 - Juvee Joins Sprecher
In early 2024, it was announced that Juvee would be purchased from 100 Thieves by Sprecher Brewing, a mid-sized craft soda company specializing in root beer. Throughout 2023, Juvee’s revenue increased by 400%, with 83% of those sales directly tied back to social media initiatives. Since January 2024, I’ve joined the marketing team at Sprecher, leading up marketing efforts across the various brands Sprecher has under their umbrella.
My CV
I’ve lead social media strategies for large digital publishers and built brands with social-first communities. I believe my track record shows that I can do it all; from publishing content, developing co-branded opportunities, analytic breakdowns, and leading teams. I’ve been responsible for everything from growing accounts large and small, to executing campaigns.
In addition, I’m not afraid of big numbers, challenges, or competition.
I’m based in LA, but willing to relocate should the position pique my interests.
About
All works on this site are the property of BuzzFeed, Juvee, and listed UCG creators.